Marketing & Branding 101

Market Business Global Business Marketing Commerce Concept

Whether or not you have marketing and/or branding in your title, we are all marketing ourselves and our company, aren’t we? How do you present yourself to others? Do you have a smile on your face every time you answer the phone or greet someone? Does your appearance match what you want your brand to look like?

We should think about the answers to these questions every time we have a meeting with a client, interview(as the interviewee or interviewer), presentation, or even post something online. We are always marketing ourselves whether we know it or not. We are building our brand one post and/or meeting at a time.

When I consult with clients about marketing, I ask them who their target audience/ideal client is. Then I ask if that audience looks them up online, what will they find. I say “If they can’t find you where they are looking, then you don’t exist.” Even if your business solely comes from referral, you still need an online presence. It helps prospects become clients. It gets people to buy in. People do business with people they know, like and trust.

How are you marketing and branding yourself?